The Costly Mistake of Letting Winners Run Too Long

It's easy to get caught up in the excitement when your investments are soaring—but letting winners run without a clear exit plan can lead to unexpected setbacks.

Letting winning investments run too long is a common pitfall—even for experienced professionals. 📊

Here are key reasons why holding your winners without an exit plan can hurt you:

- Market gains can reverse quickly, erasing months or years of growth.

- Waiting too long may push you into higher tax brackets or lead to unfavorable tax events, especially if your income is uneven or bonus-based.

- Failing to rebalance can result in a portfolio that no longer matches your risk tolerance or long-term goals.

A smart strategy involves establishing profit targets, regularly reviewing your portfolio, and making unemotional selling decisions. This is especially important for business owners and executives balancing complex financial lives.